Shirase celebrates a certain idea of adventure.
The name pays tribute to Nobu Shirase, a Japanese explorer who set off for Antarctica at the beginning of the 20th century with few resources, but immense determination.
This spirit guides Shirase 1910.
We select images from the archives of outdoor culture: catalogs, photographs, and campaigns that tell of an era that was rawer, freer, and sometimes more irreverent.
Forgotten images that we want to bring back to the forefront.
Because they still have something to say: a taste for departure, wide-open spaces, the unknown, and adventure.
Shirase 1910 gives them a new life, in the form of pieces to hang, to keep, and to look at for a long time.
Fragments of adventure, retrieved from the archives.